Gold Bar Award at Khoshbakht’s Nowruz Sales Festival
August 8, 2021
Makenzi Brand Shines at the Popular Brand Festival
August 11, 2021
In today’s turbulent market, a brand’s special place in the minds of consumers is the most important factor for a company’s success. Many consumers choose brands that hold a unique value or have a positive recognition, recommending them to others. Therefore, valuing consumers’ opinions helps a brand remain memorable in their minds.
Nowadays, companies seek to strengthen their brand presence and gain mental market share among people to become popular brands with loyal customers. Managers, by understanding their customers’ preferences, can make effective plans accordingly.
In this context, the National Popular Brand Festival, the largest public survey in the country, is held annually to identify the people’s favorite brands.
For the eighth consecutive year, from May 5 to July 6, 2021 (15 Ordibehesht to 15 Tir 1400), this festival was held online across various product and service categories. The Khoshbakht brand participated in two categories — tomato paste and rice — and with strong consumer support and high public votes, it was selected as the popular brand by the people in both categories for the second consecutive year, receiving the Golden Popular Brand Award. The Popular Brand Festival provides a platform for Khoshbakht to receive its main award directly from its consumers
