Khoshbakht Brand Receives the Golden Popular Brand Award
August 11, 2021
National Summit of Value-Creating Managers
August 16, 2021
Today, companies are more than ever seeking competitive advantages. One of the key ways to stand out in today’s competitive market is by having a strong brand identity and personality. Brand personality creates positive associations in the minds of customers, which is crucial for building loyal customers and ensuring a company’s survival.
Achieving popularity in consumers’ minds is a goal that is often more important than merely gaining market share.
The National Popular Brand Festival is held annually to elevate brand positioning by determining brand popularity based on consumer votes across various product and service categories.
This festival is based on extensive public polling to identify brand popularity, aiming to provide consumers with better decision-making tools and assist company managers in strategic planning.
The 8th consecutive National Popular Brand Festival was held online from May 5 to July 6, 2021 (15 Ordibehesht to 15 Tir 1400). This year, the Makenzi brand participated in two categories: canned tuna and tomato paste. Supported by its consumers, Makenzi was once again selected as the popular brand by the public in both categories and received the prestigious Golden Popular Brand Award.
